“Who Says Eggs Aren’t Healthy or Safe？”
The American Egg Board is a promotional marketing board appointed by the U.S. government whose mission is to ” increase demand for egg and egg products” “on behalf of U.S. egg producers.”
If an egg corporation wants to dip into the 10 million dollars the American Egg Board sets aside for advertising, because the board is overseen by the federal government，corporations are not allowed to lie with those funds. What a concept! Which leads to quite revealing exchanges between egg corporations that want to use that money and USDA on what egg companies can and cannot say about eggs.
The head of the USDA’s poultry research and promotion programs reminds them that you can’t couch eggs or egg products as being healthy or nutritious. Because eggs have the amount of cholesterol, they do, (plus all the saturated fat) the words healthy and nutritious are problematic when it comes to eggs. However, the USDA helpfully suggests, you could say eggs are nutrient dense.
According to the USDA’s National Egg Supervisor. since eggs contain significant amounts of fat and cholesterol, and therefore contribute to the leading killer in the United States, heart disease.
Not only is the industry barred from saying eggs are healthy, they can’t even refer to eggs as safe, because more than a hundred thousand Americans are salmonella poisoned every year from eggs. Instead of safe you can call eggs fresh, the USDA marketing service helpfully suggests.
Eggs can’t really be called healthy? Eggs can’t even really be called safe? Says who… Says the United States Department of Agriculture.
“究竟是谁在说鸡蛋既不健康又不安全呢?”
美国鸡蛋委员会是由美国政府任命的一个促进营销委员会，其使命是“代表美国鸡蛋生产商”“增加大众对鸡蛋以及蛋制品的需求”。
如果一个鸡蛋企业想动用美国鸡蛋委员会拨款的1千万美元广告经费来做广告的话，由于美国鸡蛋委员会是由联邦政府所监管的，他们就不能够用这些钱来做任何的虚假广告， 这就很有意思了。这就导致了想要使用这笔钱的鸡蛋公司和美国农业部之间，就鸡蛋的广告词的选择展开了耐人寻味的意见交流。
美国农业部家禽研究和推广项目的负责人提醒他们（鸡蛋公司），在广告中不能把鸡蛋或蛋制品说成是“健康的”或“有营养的”，因为鸡蛋的确含有大量的胆固醇(加上饱和脂肪)，所以把“健康的”和“有营养的”这两个词用在鸡蛋上就有问题了。然而，农业部又好心建议他们，在广告中可以把鸡蛋说成是“营养密集的”……
根据美国农业部国家鸡蛋监督员所说，正是因为鸡蛋含有大量的脂肪和胆固醇，才导致了心脏病成为了美国人民的头号杀手。
这个行业不仅被禁止宣称鸡蛋是健康的，他们甚至不能把鸡蛋和安全二字相提并论，因为每年有超过10万的美国人因为鸡蛋而感染沙门氏菌。对此，美国农业部的市场客服部提出了非常有用的建议是，在广告中你不用称鸡蛋为 “安全的”，但你可以强调鸡蛋是“新鲜的”……
鸡蛋真的不能被称作是健康的吗？鸡蛋甚至真的不能被称作是安全的吗？而这些话又是谁说的呢？说这些话的，正是美国农业部啊！